Typography is all about communication. The goal is reading comprehension Type is the one thing in communication that we cannot do without. It is the most function and basic form of communication Rule #1- Don’t alter the font If you alter the font you’re a bad person doing a bad thing. Fonts took a lot of consideration from the designers so don’t stretch or distort the letter forms. Change the words not the font. Rule #2- Consider the space around the letters Give your font room to breath Empty space is your friend It’s better to use a smaller font with more blank space than a bigger font with less blank space. Rule #3- Turn off your caps lock Just don’t use it. It’s really hard to read. Rule #4-…

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Testimonials are ideal for social proof. This gives you validation with new customers and establishes your brand. Credibility is key to attracting new customers Types of testimonials Written Video Performs best Who should you get testimonials from? Get reviews from the kinds customers you want more of Framework Give some direction Ask for problem, solution, and results. When should you get testimonials? All the time Asking sooner is better Where to put testimonials Social media Website How to get testimonials Call Email campaign              

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Why use emojis? Well, you only have about 40 characters in your email subject line! The best way to save space is to use relevant emojis! It not only saves space, but it adds flare to anyone’s inbox. Therefore, higher unique open ratings! But, in order to get those unique opening ratings or conversions follow these steps- Key tips! A) Know your audience B) Be relevant! C) Do some A/B testing And if it works for you D) Just do it!! (… just don’t over do it)  

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Alec Baldwin said you have to Always Be Closing (ABC), but he’s wrong. Content isn’t just blogs Content can be blogs, videos, infographics, social media posts, or anything that helps consumers digest information. Trying to always sell and seal the deal turns off customers. Instead of selling, try educating. A basic content funnel has three parts- Attract, Interact, React. Each step should push the consumer down the funnel to the next step. DON’T SELL in the first two steps Attract Customers in the first phase of the aren’t aware they have a problem, they’re just experiencing symptoms of a problem. Content for this phase should be strictly education. Interact Consumers now know they have a problem, and are researching solutions. Remember that they are only researching solutions, not providers yet….

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  The Right Way to Join the Conversation on Social Media Concerning Current Events and Crisis This is a great guide to help you keep your social posts in good standing with your audiences for all small business owners, marketing managers or anyone who runs a company social media page. People trust brands and give them permission to access that trust until they ruin it, either through a customer service issue, product default, or offensive marketing concepts. In the last 7 years, brands have really started to utilize social media to get closer to their customers, express solidarity, and become a relevant part of conversations. But this doesn’t always work out Here are 4 tips you can apply to your social efforts that will ensure you stay out of hot…

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Multi-channel marketing might seem like some conceptual buzzword that gets thrown around like a football at a tailgate, but when done correctly it can be incredibly powerful. One of the best ways to leverage multi-channel marketing is to incorporate a dynamic email strategy. Contrary to popular belief, emails are still a viable marketing tool, when used the right way. Follow these steps to learn more about integrating emails into a multi-channel marketing plan. What is multi-channel marketing? It’s marketing all over the place Marketing on social media, emails, print media, blogging, and more Only being in one place risks not being seen by your target audience Why email marketing matters It’s the only way you can go directly to your customer Data is incredibly helpful for email marketing Most people…

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While your logo is not the full extent of your branding, it will often make the first impression and be the most memorable part of your brand. Since your logo is doing a lot of heavy lifting, it’s best to make sure your logo is in tip top shape. Here’s a quick guide to check the condition of your logo and see if it’s time to update. Logos must be legible at any size. Think about where it will be viewed The bottom of your email signature Social media icon Favicon Make your logo like the bat symbol Needs to look good in one color Logos should be able to be separated from the tagline or mark. Different kinds of logos Wordmark- the actual name of the brand is in…

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There are dozens of direct factors that influence Google’s search rankings. Additionally, there are dozens more indirect factors that help Google determine the merit and credibility of a website. One factor that’s been hotly debated is click-through rate, or CTR. Does the number of times your website’s link is clicked from a search engine results page tell Google that you should be ranked higher for a specific query? Diving into that question would require thousands of words and still wouldn’t come to a clear answer. However, even if CTR isn’t a direct or indirect ranking factor, it’s still an important part of SEO. Without focusing on CTR, you’re only trying to show up as one of the first results on search pages. But, what good is that if no one…

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Using Google and other search engines to drive traffic to your website is a great way to grow your audience and increase exposure for your business. Search engine optimization requires a significant time investment, however, that many small to medium business owners simply can’t afford. In that case, contact us at Brookside Studios for help and consider these additional options for driving traffic to your website without the help of search engines. Social media Having active pages on various social media platforms is a great way to gain exposure and drive traffic to your site. While users won’t be searching for you directly in most cases, social media gives you an opportunity to spread your message to a new audience and engage with that audience. This gives you a greater…

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