There will be the inevitable handoff from marketing to sales in any marketing campaign. However, this handoff shouldn’t be a clean break. When marketing and sales are properly aligned, it should look more like a Venn diagram than a segregated flowchart. Marketing needs to keep supporting sales on the tail end of the customer journey, just like sales should support marketing on the front end. One way this symbiotic relationship can manifest itself is using content to close deals.  Studies have shown that decision makers look at five pieces of content before making their final decision. It’s also true that sales reps spend a lot of time leaving voicemails that aren’t returned and sending emails that don’t get opened. This makes for a prime opportunity for marketing to support sales…

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Lots of people assume email marketing is dead, but those people are just bad at email marketing. Us, on the other hand, we love email marketing and we’ve used it to get some serious results for clients. Our email campaigns have brought in thousands of dollars in sales for our clients and they all have one thing in common – lots of people opened our emails. The obvious first step to making emails work for you is getting your audience to open the emails you send, and the subject line is where the magic happens. This is easier said than done, but we’ve boiled it down to 4 tactics you can use to increase your open rates. For the sake of comparison, the average open rate across all industries is…

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A painting has two responsibilities in life; hang on a wall and look pretty. It’s under no obligation to be functional or interactive. Trust me, the guards at the Louvre get real snooty when you try to interact with the Mona Lisa. French stereotypes aside, far too many people make the mistake of thinking of a website like a painting when, in reality, websites are more akin to cars. Unlike a painting, a car must pass an eyeball test and an interactive test. Sure, lots of work goes into the shape, lines, and appearance of the car, but even more work goes into building an engine that runs smoothly, a suspension that can handle corners, and seats that are comfortable. The same under-the-hood care needs to be put into a…

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Myth- No-one Reads Emails from Email Campaigns. It’s All Spam!   While email may seem dated next to social media, it’s still one of the best ways to interact on a one-to-one basis with your customers. Most important things come via emails, such as bills or bank updates. So, people do check their inboxes. And if you can cut through the noise, and offer something they can’t resist peeking at, then you’re sure to reap results. But if you make it spam, it is spam. So, don’t do that.  

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Myth- Inbound Marketing is a Fad Inbound Marketing is becoming more widely known and exercised in many industries. But some think it is a fad, and thus spreading this false belief. It is actually an evolved form of marketing. Inbound Marketing is, at its essence, an approach that focuses on attracting customers and followers through content and interactions that are relevant and helpful. But it is defined by how these people find you, interact with, and convert over through channels like: Blogs, Search Engines, Social Media, etc. I don’t know about you, but isn’t that what we are supposed to do as marketers? So, no. Inbound Marketing is not a fad. I promise you, Inbound Marketing is not going away. So, go slap some people silly if they tell you…

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  Question, do you want all kinds of traffic to your site, or would you prefer the right kind of traffic? I mean if you or your marketing team has spent a ton of time on SEO, social, website design, and content marketing, do you really want to have low standards? Let me break it down for you. Not everyone is your target audience. You want to get the right traffic, which is your target audience to your site – That is what’s going to generate warm or hot leads Think about it and tell me which is better. Getting 100 highly targeted visitors which 20 maybe 30 become leads or 1000 random visitors and maybe 2 or 3 are leads, or none at all! Your website won’t be (and…

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  Just like any facet of business, marketing can be extremely confusing. Where to market, what platforms, who am I reaching, how do I do it, how much do I spend, how will I know if it worked? There are more questions than answers, but much like any good and complicated subject, it’s much easier to swallow once we break it down to a simple and manageable formula. So I want to give you a quick 5 step road map to help you in your next digital marketing campaign. Objective– It all starts with an objective. What is the most important and relevant goal that you want to reach? Why are you wanting to launch a digital campaign? Maybe you want to increase sales in a specific product, maybe you…

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  What is UX? It stands for user experience. The goal is to allow the user to achieve their goal as quickly and easily as possible. For example- if they need to find your contact info, and have trouble finding it- you have bad UX on your site. Define your object- Figure out what you want the users to do on your site. Prototype- Start with paper and do some wireframing. Draw out what the site will roughly look like. Make a sitemap and main navigation. Design It- Bring it to live and lay it out ASAP Let the user know they’re in the right place Phone number is red and very easy to find Rebates and Warranties are important, but still needs to be found quickly Contact form- lets…

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Facebook Facts Facebook Fact #1 –Facebook is essentially running out of space to put your content and ads in the news feed. So what this means for you is that it’s getting more difficult to grow your reach on Facebook. Facebook Fact # 2 – Facebook puts its user experience before marketers or businesses. – This is nothing new. Facebook has always wanted its users to be able to see quality content in their news feed. So basically Facebook wants the user’s newsfeed to be free of anything that seems like spam or fake news. What this means for you is when you’re putting out content you have to make sure that it’s a great experience for your audience. Facebook Fact #3 – If your next post gets a strong start, its…

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Josh: Hello welcome to the MMM, today we’ll be interviewing a special guest, my good friend John. John: Hey everyone, thanks for having me. Josh: Yeah, thanks for being here. So, the question of the day is how can you measure the ROI of a brand awareness campaign? John: That’s a great question, and a really important one to answer Josh: So for starters, let’s talk about what a “brand awareness campaign” is. John: A brand awareness campaign is a campaign that’s designed to basically let your customers know that you exists and what your products or services offerings are. They say it takes an average of seven touches before a new customer will do business with you, and that’s where brand awareness comes in. Josh: right, and those seven…

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