Responsive Design Part 2: Why Google Is Demanding You Get On Board or Disappear

 

Something really big happened last October. Google made a crucial announcement that you might not have seen, and even though you might not have seen this announcement it could affect how your website will show up in Google search results.

Before we get to this huge announcement, let’s talk about Google’s format. If I were to search for “Tacos in Tulsa” on a desktop computer, Google would give me a host of results based on certain SEO factors. If I were to then search “Tacos in Tulsa” on my iPhone or iPad, I would be presented with the exact same results. The only problem is if I click on one of those sites on my iPhone and it’s not formatted for my iPhone, I have to pinch and zoom through the site and it can be fairly frustrating. We’ve all been there and we all prefer the mobile friendly version. So Google is doing everything in their power to please us and they’re forcing out desktop sites on a mobile platform.

Google is completely separating the search indexes from mobile to desktop, so my mobile search results will only include mobile friendly/responsive websites and my desktop search will favor more desktop friendly sites. So what does this mean for your website? Well if your site isn’t responsive, you could completely disappear from Google’s mobile index.

So how can I tell if my website is responsive? There is a simple easy way you can test to see if your website is responsive.

So now you know how to test your site for responsiveness but what happens if your site isn’t built responsive? A responsive functionality is implemented at the base of a website so much like the foundation of your home is the first element built before construction, the same is true for websites. It’s time to rebuild/redesign your website.

How do I redesign my site?

A site redesign should be strategic. From the placement of images to the typeface used to the navigation order, each element should be purposely built and placed in a manner that helps the user solve problems. There is a science behind it and here at Brookside, we would love to help make the chaos of website building crystal clear. Get a hold of us and we can walk you through the process.

Google hasn’t announced when they will start working on separate indexes, but we know it’s soon. What we do know is it takes some time to rebuild a website and you don’t want this to go into effect and not be prepared because the potential to lose prospective customers is a real possibility if they can’t find you on Google.

 

 

 

 

 

 

James


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