What is content marketing? 

  1. It’s so hot right now
  2. It’s a type of marketing that involves creating and promoting content that highlights your products and services.
    1. content can be videos, blogs, social media, infographics, podcasts, and more

Reasons why your content marketing sucks.

  1. You didn’t have a strategy or goal
    1. Think about how the buyer will travel through the content
    2. Adapt and evolve- see what’s working and what’s not.
    3. Find an agency to partner with
  2. You forgot to promote the content
    1. There’s tons of content out there, so competition is tough
  3. It’s just bad content
  4. Your goals aren’t realistic
    1. Maybe you were too controlling with your agency
    2. You went rogue and didn’t stick to the plan

How to fix it

  1. Hire a better agency
  2. Re-research your target consumer
    1. make sure you’re telling them what they need and want
  3. Define your strategy and goals
  4. Know your budget
  5. Stock your competition and see what they’re doing
  6. Repurpose old content
  7. Be engaged in your audience



content marketing

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