Marketing Minute- Mike on Marketing Automation12 June 2017 by Brookside Studios
Posted in Marketing Minute Monday
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Consumers only see the tip of the iceberg that marketing automation creates.
There’s a lot of work that goes into a making a seamless marketing campaign.
Nurturing is guiding the consumer through the buying journey.
Finding out what the consumer want is the first step to nurturing.
Once the consumer is engaged, we can segment them to certain funnels.
The shopper becomes the buyer and the buyer becomes the advocate.