Myth- Inbound Marketing is a Fad

Inbound Marketing is becoming more widely known and exercised in many industries. But some think it is a fad, and thus spreading this false belief. It is actually an evolved form of marketing. Inbound Marketing is, at its essence, an approach that focuses on attracting customers and followers through content and interactions that are relevant and helpful. But it is defined by how these people find you, interact with, and convert over through channels like:

Blogs, Search Engines, Social Media, etc. I don’t know about you, but isn’t that what we are supposed to do as marketers?

So, no. Inbound Marketing is not a fad. I promise you, Inbound Marketing is not going away. So, go slap some people silly if they tell you otherwise, or better yet, send them this link and tell them “I told you so.”



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