Marketing Myth Monday- Taylor on Emails06 August 2017 by Brookside Studios
Posted in Marketing Minute Monday
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Myth- No-one Reads Emails from Email Campaigns. It’s All Spam!
While email may seem dated next to social media, it’s still one of the best ways to interact on a one-to-one basis with your customers.
Most important things come via emails, such as bills or bank updates. So, people do check their inboxes. And if you can cut through the noise, and offer something they can’t resist peeking at, then you’re sure to reap results. But if you make it spam, it is spam. So, don’t do that.