It’s not often that you can learn from the social media strategy employed by government agencies. Unfortunately for the State Department, this is more of a lesson in what not to do. This post studies a recent spending of more than $600-thousand for Facebook likes and relates it to a warning for every company’s social media strategy.

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Content marketing is a valuable way to connect with your audience. The recent changes to SEO have given it even more importance, but at its core, it’s about understanding what your customers want from you and giving it to them for free. This post explains that content marketing relies on building relationships between your business and your audience, which in turn creates brand ambassadors and improves the conversion rate.

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Google+ launched two years ago and has quietly developed into a legitimate alternative in the social media wars. With an estimated 343 million users by some counts, Google+ has grown into the second largest social media option on the web, surpassing Twitter. This post details why your business should be using Google+ and how to do so effectively.

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