Using Google and other search engines to drive traffic to your website is a great way to grow your audience and increase exposure for your business. Search engine optimization requires a significant time investment, however, that many small to medium business owners simply can’t afford. In that case, contact us at Brookside Studios for help and consider these additional options for driving traffic to your website without the help of search engines. Social media Having active pages on various social media platforms is a great way to gain exposure and drive traffic to your site. While users won’t be searching for you directly in most cases, social media gives you an opportunity to spread your message to a new audience and engage with that audience. This gives you a greater…

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Search ads are an ideal resource for many businesses because they allow you to put a link to your website directly at the top of search results pages for queries related to your products and services. What could be better than that? Unfortunately, for many industries, using Google search ads requires a hefty budget, which prices out small local businesses. At Brookside Studios, our in-house SEM expert is able to optimize Search ad accounts in order to get the most out of even modest budgets. However, we also offer a number of alternatives that could prove to be even more effective than search ads in the long run. Here are three examples of SEM alternatives proven to help build awareness and increase leads online. Get noticed with Google Display ads…

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Search engine optimization is certainly a worthwhile endeavor. Without it, you greatly reduce the chances of an individual finding your site and becoming a customer. However, if you’re not using the latest optimization techniques, you’re wasting your time at best, and putting your site at risk at worst. SEO rules change and evolve over time. Here are a few tactics that may have been useful once, but now do more harm than good. Keyword stuffing If you only know the basics about SEO, you may think that the more times a valuable keyword appears on your site, the better it is for your search rankings. That was true when Google was in its infancy and has a less sophisticated algorithm. There have been many updates since those days, however, and…

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In order for pay-per-click ads to effectively deliver more traffic to your website, you need to invest hundreds of dollars per month, at minimum. Many larger organizations regularly pour hundreds of thousands of dollars into their Google AdWords budgets. With such a significant investment, you’ll want to check every detail involved in your campaign to get the most for your money. This post contains three actionable ways to improve your campaigns to deliver more traffic to your website and gain more conversions.

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Pay-per-click advertising is a great way to bring more traffic to your website and increase the size of your audience. It’s difficult, however, to create optimized, effective ads. There are multiple factors that you need to consider to get the most out of your PPC investment. This post includes three “PPC hacks” to help you improve your Google Adwords campaigns.

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How often do you check your website? To some it may sound shocking, but many business owners go weeks or months without pulling up their own site. While never updating your content isn’t wise, ignoring your site completely can lead to you not realizing when there are major issues. Your site could be down, or your hosting could expire without you ever realizing it. This post includes three ways to avoid these disastrous scenarios.

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The success of a search advertising campaign relies on a few different factors. Platforms like AdWords and Bing Ads offer ad text report tools that help you gauge an ad’s effectiveness, but these reports don’t tell the whole story. Instead, it takes a more in-depth examination to decide when it’s time to alter an ad, or stop it running completely. This post includes three ways to effectively analyze the copy of your search ads.

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Google Webmaster Tools is invaluable for monitoring your website and staying ahead of issues. There are a number of features that allow you to check on various areas of the site. This post focuses on Index Status and troubleshooting when the number of pages being indexed drops drastically.

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There are a variety of reasons why you might want to invest in SEO for your website. That investment can bring more traffic to your site, can improve the quality of that traffic and improve the user experience. The advantages of an optimized site are well known, but it’s not often you hear about how long that investment takes to make an impact. This post explains the difference between realistic and unrealistic SEO expectations.

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Email marketing campaigns are a relatively cheap way to reach your audience, but it’s important to track performance in order to gauge how effective your emails are. One of the most important metrics to track is click-through rate, which is calculated by finding the percentage of users who clicked the link provided in your email out of the total number of users who opened your message. The average CTR is a little less than 5-percent, which remember doesn’t account for users who don’t even open your email. That’s why any improvements made to CTR make a big difference. This post feature 5 ways to improve click-through rate on your email campaigns.

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