A painting has two responsibilities in life; hang on a wall and look pretty. It’s under no obligation to be functional or interactive. Trust me, the guards at the Louvre get real snooty when you try to interact with the Mona Lisa. French stereotypes aside, far too many people make the mistake of thinking of a website like a painting when, in reality, websites are more akin to cars. Unlike a painting, a car must pass an eyeball test and an interactive test. Sure, lots of work goes into the shape, lines, and appearance of the car, but even more work goes into building an engine that runs smoothly, a suspension that can handle corners, and seats that are comfortable. The same under-the-hood care needs to be put into a…

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The purpose of a business card is for people to be able to contact you. It’s not a brochure It’s not an advertising space Don’t talk about a sale, a new tool, or a mission statement Less is more You can get a hold of the business fast There’s no guessing about which side to use It’s easier to retain less information How to make it stand out Most business cards live in a wallet, a box, a pile, or (if you’re lucky) a folder It needs to stand out from other cards Have a unique substrate Use a UV coating Be relevant to your brand and industry

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Responsive Design Part 2: Why Google Is Demanding You Get On Board or Disappear   Something really big happened last October. Google made a crucial announcement that you might not have seen, and even though you might not have seen this announcement it could affect how your website will show up in Google search results. Before we get to this huge announcement, let’s talk about Google’s format. If I were to search for “Tacos in Tulsa” on a desktop computer, Google would give me a host of results based on certain SEO factors. If I were to then search “Tacos in Tulsa” on my iPhone or iPad, I would be presented with the exact same results. The only problem is if I click on one of those sites on my…

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  Responsive Design     What is Responsive Design?    Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market; which would be referred to as “Adaptive Design,” a completely different process that is just simply, a…

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Typography is all about communication. The goal is reading comprehension Type is the one thing in communication that we cannot do without. It is the most function and basic form of communication Rule #1- Don’t alter the font If you alter the font you’re a bad person doing a bad thing. Fonts took a lot of consideration from the designers so don’t stretch or distort the letter forms. Change the words not the font. Rule #2- Consider the space around the letters Give your font room to breath Empty space is your friend It’s better to use a smaller font with more blank space than a bigger font with less blank space. Rule #3- Turn off your caps lock Just don’t use it. It’s really hard to read. Rule #4-…

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While your logo is not the full extent of your branding, it will often make the first impression and be the most memorable part of your brand. Since your logo is doing a lot of heavy lifting, it’s best to make sure your logo is in tip top shape. Here’s a quick guide to check the condition of your logo and see if it’s time to update. Logos must be legible at any size. Think about where it will be viewed The bottom of your email signature Social media icon Favicon Make your logo like the bat symbol Needs to look good in one color Logos should be able to be separated from the tagline or mark. Different kinds of logos Wordmark- the actual name of the brand is in…

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Building high quality landing pages is important for bringing in more traffic and for gaining more conversions. They help to bring in traffic by adding relevant, highly targeted content to your site that ranks well in search engines. Then, they help with conversions because they speak to a visitors specific problem and offer a targeted solution. This post offers four basics that every great landing page needs to be successful.

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What is the goal of your website? For most businesses, the hope is that their website will generate leads that they can turn into sales. For others, the sales come directly from the website. In either case, the first step is getting traffic to arrive at your site. That can be done through SEO, SEM, social media and other marketing investments, both online and off. But, if your website isn’t optimized for conversions, what users find when they arrive won’t be sufficient. This post offers four ways to improve your existing website in order to gain more conversions.

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When your website goes live, your first objective is usually to get traffic to it. Your website obviously can’t be successful if no one visits it, but that shouldn’t be the end goal. You don’t just want visitors, you want engaged users. People visiting your site then leaving doesn’t do your business much good. Users who click through and explore each page and end up contacting you or leaving their information are much more valuable. This post suggests four design tips to increase user engagement on your website.

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Most visitors who land on your website will enter through the homepage. This means the homepage is where your first impression is made and will decide for many users whether they stay and visit more pages, or abandon your site and never come back. The first step to creating an effective homepage, however, is understanding what does and doesn’t belong. This post explains how to effectively optimize your website’s homepage for both human users and search engines.

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