Pay-per-click advertising is a great way to bring more traffic to your website and increase the size of your audience. It’s difficult, however, to create optimized, effective ads. There are multiple factors that you need to consider to get the most out of your PPC investment. This post includes three “PPC hacks” to help you improve your Google Adwords campaigns.

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Nearly every website includes a form somewhere on it. Forms are invaluable for capturing leads, contact information of customers, or, for ecommerce sites, for allowing customers to make purchases. Too often, however, forms are mostly ignored in terms of design. Amazingly, the one element directly involved in earning a conversion or purchase has little to no thought put into it. This post contains four ways to improve the forms on your site and improve conversion rates in the process.

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Pay-per-click advertising, or PPC, is an effective way to increase the traffic coming to your website and increase the visibility of your business online. Google AdWords and Bing’s Ad Network are popular forms of PPC advertising. Much like SEO, however, it isn’t a simple process to effectively set up and manage a PPC campaign. This post explains the perils of PPC management and why it’s better for most business owners to hire a professional.

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If your business sells products directly to consumers, an e-commerce website is a natural step to take. Many businesses even opt for a website instead of a physical store front. When you do that, however, there’s an extreme amount of pressure on your site to perform. This post lists five essential elements to ensure your e-commerce site is effective.

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Email is a vital tool for both customer service and marketing, but it can go very wrong very quickly. Using the wrong tactics sends your email into the spam folder of most of your audience where it will never be seen again. Even if you make it into their inboxes, many users won’t open your message. Knowing what not to do is a good start for creating an effective email campaign for your business. This post lists common problems specifically with subject lines.

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You know it’s important to offer a high quality experience to visitors to your website. You invest in an effective design and relevant, valuable content in order to help your users. Even if you make these correct choices, however, a few wrong decisions can doom your site and cost you conversions. It only takes one or two annoying obstacles in your site for visitors to abandon your website and head to a competitor’s. This post offers three common ways that sites annoy their visitors, which hinders their conversion attempts.

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Visitors who land on your website do so with an uneasy feeling. They need you to convince them that they’re in the right place and that your products and services will solve their problems. Unfortunately, your content alone doesn’t always do it. More influential than anything you can say are trust signals. Customer reviews are the most recognized trust signal, but this post lists some others you should be paying attention to.

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As a website owner, there are many benefits to making users create an account. There are many steps you need to make before asking them to register to convince them that your site is trustworthy, valuable and credible. Once you’ve done all that work successfully, the last thing you want is to chase them away with a poorly designed registration form. This post offers suggestions on how to improve your registration forms, or other web forms, to keep users from abandoning.

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Regardless of what type of website you have, it’s important to always be testing and trying to make improvements. This is especially true of eCommerce sites that create a portion of your company’s revenue. There are always ways to improve the process of visitors becoming customers. This post contains suggestions for how to improve any eCommerce site.

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There’s a simple explanation for why optimizing your website for mobile users is so important. Online mobile traffic has increased an incredible 125-percent since 2012 compared to only a 12-percent increase for desktop users. There are more mobile users visiting your website than ever before and that trend will eventually result in more mobile visitors than desktop visitors. This post points out that despite the growth in traffic, mobile users are converting only about a third as much as desktop users. Read more to learn how to improve your mobile conversion rate.

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