The women of Brookside Studios answer all your burning marketing questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing?  It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website?  No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…

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Multi-channel marketing might seem like some conceptual buzzword that gets thrown around like a football at a tailgate, but when done correctly it can be incredibly powerful. One of the best ways to leverage multi-channel marketing is to incorporate a dynamic email strategy. Contrary to popular belief, emails are still a viable marketing tool, when used the right way. Follow these steps to learn more about integrating emails into a multi-channel marketing plan. What is multi-channel marketing? It’s marketing all over the place Marketing on social media, emails, print media, blogging, and more Only being in one place risks not being seen by your target audience Why email marketing matters It’s the only way you can go directly to your customer Data is incredibly helpful for email marketing Most people…

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