Pay-per-click advertising is a great way to bring more traffic to your website and increase the size of your audience. It’s difficult, however, to create optimized, effective ads. There are multiple factors that you need to consider to get the most out of your PPC investment. This post includes three “PPC hacks” to help you improve your Google Adwords campaigns.

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More and more users are visiting websites on their mobile devices, but websites are doing a poor job with keeping up with their visitors needs. Only about 11-percent of websites are currently responsive. While that number is steadily growing, it means there are still a number of websites either offering a bad mobile experience or completely ignoring their mobile audience. Having a responsive site doesn’t mean your site is succeeding in the eyes of mobile users, however. This post explains how over reliance on responsive design could cause the loss of visitors.

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Everywhere you look, you see articles touting the importance of effectively targeting the mobile audience. It’s true that more and more consumers are using mobile devices to visit websites and even to make purchases, but does the mobile audience play a key role in the success of your business? If so, it’s important to explore all of the ways to reach mobile users, which includes making your website mobile friendly and using targeted mobile search ads. This post includes three factors that help you decide how important mobile users are to your business.

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Creating a website with a quality mobile experience is becoming less of an advantage and more of a necessity. Mobile users account for a significant portion of the traffic visiting your website and those users demand an optimized experience. Most importantly, your landing pages need to be optimized so mobile users so mobile visitors can quickly get the information they came for. This post features four suggestions for how to effectively improve your site for mobile users.

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There’s been a lot of talk about the growing mobile audience for websites, but a related concern is the growing touchscreen audience. Consider that touchscreens are no longer limited to mobile users. In addition to smartphones and tablets, laptops, desktops or all in ones can all have touchscreens as well. Even Windows 8 was specifically designed with the touchscreen in mind, which suggests that more and more users will be using them and still expecting to interact with your website. This post contains an explanation of the difference between a website designed for users with a mouse and one optimized for touchscreens.

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It’s well known that mobile traffic is growing rapidly and actually accounts for the majority of visitors for many websites. Part of the growing mobile audience is the growth of mobile devices’ capabilities. Users are now much more likely to visit multiple websites, fill out forms and shop for products on their smartphones than they were previously. This means that old methods of optimizing for mobile users may not be enough anymore. At Web Design Views, Armen Ghazarian explains how best to optimize your website for mobile visitors with principals of user experience. ¬†Know Your Users No site can be successful unless it knows why users visit and what they’re looking for. Particularly for mobile visitors, it’s important to make the most popular content the easiest to find. Mobile users…

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Finding a medium to reach mobile users is important, but there are multiple options available. Each option has its positives and negatives and is only right for certain situations. So, how do you choose between a native app, web app, mobile site or responsive site? This post contains four factors to consider in order to find the best mobile option for your situation.

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The demands of mobile users dictate that your website offers them a quality experience. Not only is this audience steadily growing in size, but mobile users are using their devices for more purposes, as well. This means that the failure to optimize your entire website for mobile devices will alienate a large portion of your clientele. There are multiple ways to reach mobile users and this post offers four specific characteristics your site should offer to create a positive mobile experience.

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Back in 2012, Facebook introduced a new option for advertising on the world’s most popular social network. In addition to the ads that appear down the right rail of the desktop Facebook site, Facebook News Feed ads give advertisers a more engaging platform. High click-through rates, conversion rates and the ability to reach mobile users are such significant advantages that some are suggesting that the more traditional right side ads might be phased out soon. This post lists three ways to take advantage of the News Feed ad opportunity.

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Creating an effective mobile website for your audience has been considered mandatory for businesses for quite a while. But , do you know what you stand to gain from having a mobile presence? Or, more importantly, do you understand what you stand to lose if you fail to create a mobile-friendly site? This post contains three ways that having a mobile site makes your business money.

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