The women of Brookside Studios answer all your burning marketing questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing?  It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website?  No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…

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Responsive Design Part 2: Why Google Is Demanding You Get On Board or Disappear   Something really big happened last October. Google made a crucial announcement that you might not have seen, and even though you might not have seen this announcement it could affect how your website will show up in Google search results. Before we get to this huge announcement, let’s talk about Google’s format. If I were to search for “Tacos in Tulsa” on a desktop computer, Google would give me a host of results based on certain SEO factors. If I were to then search “Tacos in Tulsa” on my iPhone or iPad, I would be presented with the exact same results. The only problem is if I click on one of those sites on my…

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There are dozens of direct factors that influence Google’s search rankings. Additionally, there are dozens more indirect factors that help Google determine the merit and credibility of a website. One factor that’s been hotly debated is click-through rate, or CTR. Does the number of times your website’s link is clicked from a search engine results page tell Google that you should be ranked higher for a specific query? Diving into that question would require thousands of words and still wouldn’t come to a clear answer. However, even if CTR isn’t a direct or indirect ranking factor, it’s still an important part of SEO. Without focusing on CTR, you’re only trying to show up as one of the first results on search pages. But, what good is that if no one…

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Using Google and other search engines to drive traffic to your website is a great way to grow your audience and increase exposure for your business. Search engine optimization requires a significant time investment, however, that many small to medium business owners simply can’t afford. In that case, contact us at Brookside Studios for help and consider these additional options for driving traffic to your website without the help of search engines. Social media Having active pages on various social media platforms is a great way to gain exposure and drive traffic to your site. While users won’t be searching for you directly in most cases, social media gives you an opportunity to spread your message to a new audience and engage with that audience. This gives you a greater…

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Mobile traffic has been steadily increasing for most websites over the past 12 to 18 months. Mobile connection speeds have increased, screen sizes have gotten larger, and the public’s comfort and willingness to use a smartphone to surf the web has grown. Google’s reaction to the surging mobile audience has been to place an increased importance on a website’s mobile friendliness. Those that aren’t presenting a good user experience for visitors on a mobile device are unlikely to show up on the first page of mobile search results pages. In some industries, that could mean a dramatic drop in traffic. If you’re worried about losing out on mobile traffic to your website, consult this checklist of a few ways to make your site more mobile friendly. Eliminate Flash Google specifically…

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Search engine optimization is certainly a worthwhile endeavor. Without it, you greatly reduce the chances of an individual finding your site and becoming a customer. However, if you’re not using the latest optimization techniques, you’re wasting your time at best, and putting your site at risk at worst. SEO rules change and evolve over time. Here are a few tactics that may have been useful once, but now do more harm than good. Keyword stuffing If you only know the basics about SEO, you may think that the more times a valuable keyword appears on your site, the better it is for your search rankings. That was true when Google was in its infancy and has a less sophisticated algorithm. There have been many updates since those days, however, and…

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Starting April 21, Google will be placing an added significance on websites’ mobile experience. If your site isn’t mobile-friendly, you can expect your organic search rankings to take a hit. Read more to learn what prompted this algorithm change and what you need to do ahead of the deadline.

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While search engines like Google and Bing are capable of making sense of more convoluted URLs, a good rule of thumb for SEO is to make it as easy as possible for search engines to index, categorize and rank your page. Poorly structured URLs may not be catastrophic for your website, but they’re not ideal, either for search engines or human visitors. Here are three basic rules that ensure your URLs are in good shape.

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Imagine you’ve done everything necessary to bring a visitor to your website. You show up high in the search rankings and your meta title and description enticed the user to click on your link. Now, does the content written on your site convince the user to stay on your site and continue down the path to a conversion? Is it clear, concise and informative? If not, you may be turning potential conversions into bounces. This post contains three common mistakes made in copy that could doom your website.

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Building high quality landing pages is important for bringing in more traffic and for gaining more conversions. They help to bring in traffic by adding relevant, highly targeted content to your site that ranks well in search engines. Then, they help with conversions because they speak to a visitors specific problem and offer a targeted solution. This post offers four basics that every great landing page needs to be successful.

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