Posted in Marketing Minute Monday, Social Media
Facebook Facts Facebook Fact #1 –Facebook is essentially running out of space to put your content and ads in the news feed. So what this means for you is that it’s getting more difficult to grow your reach on Facebook. Facebook Fact # 2 – Facebook puts its user experience before marketers or businesses. – This is nothing new. Facebook has always wanted its users to be able to see quality content in their news feed. So basically Facebook wants the user’s newsfeed to be free of anything that seems like spam or fake news. What this means for you is when you’re putting out content you have to make sure that it’s a great experience for your audience. Facebook Fact #3 – If your next post gets a strong start, its…
Posted in Email Marketing, Marketing Minute Monday, SEO, Social Media, Web
The women of Brookside Studios answer all your burning marketing questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing? It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website? No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…
Posted in Marketing Minute Monday, Social Media
The Right Way to Join the Conversation on Social Media Concerning Current Events and Crisis This is a great guide to help you keep your social posts in good standing with your audiences for all small business owners, marketing managers or anyone who runs a company social media page. People trust brands and give them permission to access that trust until they ruin it, either through a customer service issue, product default, or offensive marketing concepts. In the last 7 years, brands have really started to utilize social media to get closer to their customers, express solidarity, and become a relevant part of conversations. But this doesn’t always work out Here are 4 tips you can apply to your social efforts that will ensure you stay out of hot…
Posted in Business, Social Media
Search ads are an ideal resource for many businesses because they allow you to put a link to your website directly at the top of search results pages for queries related to your products and services. What could be better than that? Unfortunately, for many industries, using Google search ads requires a hefty budget, which prices out small local businesses. At Brookside Studios, our in-house SEM expert is able to optimize Search ad accounts in order to get the most out of even modest budgets. However, we also offer a number of alternatives that could prove to be even more effective than search ads in the long run. Here are three examples of SEM alternatives proven to help build awareness and increase leads online. Get noticed with Google Display ads…
Posted in SEO, Social Media and tagged Gianluca Fiorelli, Google+, keywords, Moz, search engines, SEO, social media, YouTube
Everyone wants to know what factors Google uses to rank websites for organic search. You can find dozens of articles online that supposedly present “the 200 Google ranking factors” but, in reality, no one actually has this list outside of Google’s walls. Even the 200 number is inaccurate. While Google does use many ranking factors, whether it’s closer to 200 or to 10-thousand is unclear. Those lists are still useful for gleaning some important factors, but you also need to know which of them are false so you don’t waste your time on them. This post includes four false factors that you should avoid.
Posted in Business, Social Media and tagged blog, content, email, social media, Theresa Sheridan, updates
How often do you check your website? To some it may sound shocking, but many business owners go weeks or months without pulling up their own site. While never updating your content isn’t wise, ignoring your site completely can lead to you not realizing when there are major issues. Your site could be down, or your hosting could expire without you ever realizing it. This post includes three ways to avoid these disastrous scenarios.
Posted in SEO, Social Media and tagged Google+, Matter Solutions, nofollow, robots.txt, search engines, SEO, social media
There are literally thousands of tips available for how to optimize your website and improve your search rankings. Many of them are investments that take a long time to materialize, but there are few SEO tips that you can perform in a short amount of time and start seeing results quickly. This post offers six quick tips that help fine tune SEO on your website.
Posted in SEO, Social Media and tagged content, Google+, links, Pratik Dholakiya, Search Engine People, search engines, SEO, social media
When it comes to SEO, there’s no shortage of opinions about what works and what doesn’t. Search engines don’t publicly publish their algorithms, which leaves website owners having to guess, at least to a degree, about what it takes to rank well. That also leads to plenty of misinformation that gains traction and suddenly becomes a trend. This post contains three examples of misinformation about SEO and sets the record straight.
Posted in Social Media, User Experience and tagged Business2Community, content, Facebook, social media, targeting, UX
Recently, Facebook released new guidelines and adjusted their algorithm. These changes make it more difficult for businesses to reach users without investing in Facebook ads. While the organic reach of your posts will likely decline steadily in the wake of these changes, it is still possible to reach most of your current fans and a number of their friends. This post offers three ways to maximize the organic reach of your page’s posts.
Posted in SEO, Social Media, User Experience and tagged Brian Dean, Google+, keywords, Search Engine Watch, search engines, SEO, UX, video, YouTube
The use of video marketing is expected to explode in popularity this year. More and more businesses are embracing the power of YouTube to reach their audience. The problem with that is there are more than 100 hours worth of videos uploaded to YouTube every minute. It’s only getting harder to rise above the noise and get your video noticed. This post contains five tips for how to optimize your videos to not only rank better on YouTube, but also in Google organic searches.