What is UX? It stands for user experience. The goal is to allow the user to achieve their goal as quickly and easily as possible. For example- if they need to find your contact info, and have trouble finding it- you have bad UX on your site. Define your object- Figure out what you want the users to do on your site. Prototype- Start with paper and do some wireframing. Draw out what the site will roughly look like. Make a sitemap and main navigation. Design It- Bring it to live and lay it out ASAP Let the user know they’re in the right place Phone number is red and very easy to find Rebates and Warranties are important, but still needs to be found quickly Contact form- lets…

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There are dozens of direct factors that influence Google’s search rankings. Additionally, there are dozens more indirect factors that help Google determine the merit and credibility of a website. One factor that’s been hotly debated is click-through rate, or CTR. Does the number of times your website’s link is clicked from a search engine results page tell Google that you should be ranked higher for a specific query? Diving into that question would require thousands of words and still wouldn’t come to a clear answer. However, even if CTR isn’t a direct or indirect ranking factor, it’s still an important part of SEO. Without focusing on CTR, you’re only trying to show up as one of the first results on search pages. But, what good is that if no one…

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Mobile traffic has been steadily increasing for most websites over the past 12 to 18 months. Mobile connection speeds have increased, screen sizes have gotten larger, and the public’s comfort and willingness to use a smartphone to surf the web has grown. Google’s reaction to the surging mobile audience has been to place an increased importance on a website’s mobile friendliness. Those that aren’t presenting a good user experience for visitors on a mobile device are unlikely to show up on the first page of mobile search results pages. In some industries, that could mean a dramatic drop in traffic. If you’re worried about losing out on mobile traffic to your website, consult this checklist of a few ways to make your site more mobile friendly. Eliminate Flash Google specifically…

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Starting April 21, Google will be placing an added significance on websites’ mobile experience. If your site isn’t mobile-friendly, you can expect your organic search rankings to take a hit. Read more to learn what prompted this algorithm change and what you need to do ahead of the deadline.

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While search engines like Google and Bing are capable of making sense of more convoluted URLs, a good rule of thumb for SEO is to make it as easy as possible for search engines to index, categorize and rank your page. Poorly structured URLs may not be catastrophic for your website, but they’re not ideal, either for search engines or human visitors. Here are three basic rules that ensure your URLs are in good shape.

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Imagine you’ve done everything necessary to bring a visitor to your website. You show up high in the search rankings and your meta title and description enticed the user to click on your link. Now, does the content written on your site convince the user to stay on your site and continue down the path to a conversion? Is it clear, concise and informative? If not, you may be turning potential conversions into bounces. This post contains three common mistakes made in copy that could doom your website.

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Building high quality landing pages is important for bringing in more traffic and for gaining more conversions. They help to bring in traffic by adding relevant, highly targeted content to your site that ranks well in search engines. Then, they help with conversions because they speak to a visitors specific problem and offer a targeted solution. This post offers four basics that every great landing page needs to be successful.

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What is the goal of your website? For most businesses, the hope is that their website will generate leads that they can turn into sales. For others, the sales come directly from the website. In either case, the first step is getting traffic to arrive at your site. That can be done through SEO, SEM, social media and other marketing investments, both online and off. But, if your website isn’t optimized for conversions, what users find when they arrive won’t be sufficient. This post offers four ways to improve your existing website in order to gain more conversions.

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When your website goes live, your first objective is usually to get traffic to it. Your website obviously can’t be successful if no one visits it, but that shouldn’t be the end goal. You don’t just want visitors, you want engaged users. People visiting your site then leaving doesn’t do your business much good. Users who click through and explore each page and end up contacting you or leaving their information are much more valuable. This post suggests four design tips to increase user engagement on your website.

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Most visitors who land on your website will enter through the homepage. This means the homepage is where your first impression is made and will decide for many users whether they stay and visit more pages, or abandon your site and never come back. The first step to creating an effective homepage, however, is understanding what does and doesn’t belong. This post explains how to effectively optimize your website’s homepage for both human users and search engines.

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