The women of Brookside Studios answer all your burning marketing¬†questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing?¬† It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website?¬† No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…

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When it comes to search engine optimization, more content on your site is always better than less content. The content you add needs to be both valuable to your audience and valuable to search engines, however. This means relevant content that’s naturally rich in keywords is extremely helpful. A Frequently Asked Questions page satisfies both your human audience, by answering their actual questions, and the search engines, by supplying keyword rich content. But there’s more to a good and valuable FAQ page than simply answering a few of your customer’s questions. Here are a few tips for getting the most out of your FAQ page and, in turn, improving your search rankings. Genesis of questions When you’re creating an FAQ page, where do the questions come from? To often, an…

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Search engine optimization isn’t all about the content you add after your website is designed. That content certainly helps your site appear near the top of the search results for relevant queries, but the foundation for SEO is laid during that design process. This post includes five methods web designers can implement to ensure a site is fully optimized.

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The success of a search advertising campaign relies on a few different factors. Platforms like AdWords and Bing Ads offer ad text report tools that help you gauge an ad’s effectiveness, but these reports don’t tell the whole story. Instead, it takes a more in-depth examination to decide when it’s time to alter an ad, or stop it running completely. This post includes three ways to effectively analyze the copy of your search ads.

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Title tags are an incredibly important tool in search engine optimization. While a title tag may not directly improve a site’s ranking, it does help a search engine understand the subject of a page and the context of its content. It is also invaluable to users, who often click the most interesting or relevant title tag in search results. This post includes four best practices for title tags in order to make them more effective.

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Regardless of what industry your business is in, being at the top of search results for relevant keywords is probably one of your aspirations. Getting there, however, is a long, arduous process and even after making a hefty investment, there’s no guarantee you’ll ever make it. But, optimizing your website isn’t the only way to gain traffic from search engines. That’s where the debate between organic search and paid search come in. This post explains the differences between the two and how to decide which to invest in.

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Writing high quality, relevant content about topics you want your website to rank for might be the most well-known way to optimize your site for search engines, but it isn’t the only way. In fact, even with high quality content, your site may be hindered by an ineffective design. This post describes how four common design practices help your site rank better.

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The domain name for your website is extremely important. With a bad domain name, you could miss out on traffic. A good domain needs to be easily associated with your business and easy to remember. The best domain for your site isn’t always available, however. This post contains a list of suggestions for what to do when your ideal domain name is already in use.

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Bringing traffic to your website is the first step to earning conversions. If those visitors don’t stick around long enough to hear your message and learn how you’ll solve their problems, however, you lose that opportunity. Offering quality content and designing an attractive and easy to use site are as important as your initial efforts to bring in traffic. This post lists four ways to produce more engaging content and add features that keep visitors on your site for longer.

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The goal of the design of a website is to provide value and a great experience to the user. Innovations and trends in design are sometimes inspired by how the user will view the web, rather than what the user will view. For example, the surge in mobile traffic has demanded some changes to the way websites are designed. This post suggests three improvements likely to come in web design thanks to changes in users’ behavior and expectations.

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