Consumers only see the tip of the iceberg that marketing automation creates. There’s a lot of work that goes into a making a seamless marketing campaign. Nurturing is guiding the consumer through the buying journey. Finding out what the consumer want is the first step to nurturing. Once the consumer is engaged, we can segment them to certain funnels. The shopper becomes the buyer and the buyer becomes the advocate.  

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What is content marketing?  It’s so hot right now It’s a type of marketing that involves creating and promoting content that highlights your products and services. content can be videos, blogs, social media, infographics, podcasts, and more Reasons why your content marketing sucks. You didn’t have a strategy or goal Think about how the buyer will travel through the content Adapt and evolve- see what’s working and what’s not. Find an agency to partner with You forgot to promote the content There’s tons of content out there, so competition is tough It’s just bad content Your goals aren’t realistic Maybe you were too controlling with your agency You went rogue and didn’t stick to the plan How to fix it Hire a better agency Re-research your target consumer make sure you’re telling…

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  The Top 10 Marketing Must Haves for Startups Company Name- Do a Google search and make sure the name isn’t taken. Domain Name- See if you can get yourcompanyname.com or at maybe a regional domain like yourcompanynametulsa.com Organize Facts- Know the following: products and services, target audience, buying triggers, places and regions, seasonality, competitors, and valuable point of difference. Marketing Objective- Know what you want your marketing goals are. Every marketing objective must have: target consumers, outcome, product or service, locations, and season. Logo-  It’s your first impression, so hire a professional! Get all the file types so you can use the logo anywhere. Graphic Standard- How to use the logo and how not to use it. Brand Identity- Business cards and marketing collateral Messaging strategy- How your brand will talk…

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Odds are you’ve been on a landing page but didn’t know it. Let’s say you see a Facebook ad and click the link. You think it takes you to the regular website, but it’s actually a custom landing page created just for this Facebook ad. It has the same look and feel of the ad and only has information about the featured product. Most importantly, it has a very clear call to action. This allows the brand to give a very targeted and conversion experience to anyone who lands on this page. The three things a landing page should do: Continues the user’s journey Plots out a path to the call to action Provide valuable user data and behaviors for future campaign targeting        

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The purpose of a business card is for people to be able to contact you. It’s not a brochure It’s not an advertising space Don’t talk about a sale, a new tool, or a mission statement Less is more You can get a hold of the business fast There’s no guessing about which side to use It’s easier to retain less information How to make it stand out Most business cards live in a wallet, a box, a pile, or (if you’re lucky) a folder It needs to stand out from other cards Have a unique substrate Use a UV coating Be relevant to your brand and industry

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In the final installment of the trilogy, the guys at Brookside Studios wrap up the final marketing questions.  

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How does AdWords placement work? Your bid amount- the more you bid the higher you go Quality of the ad typos will bump you down better performing ads will climb up higher more relevant ads do better The way you structure your campaign will also influence placement optimize for more clicks or more impressions What’s the worst thing you can do on a website homepage? trying to say or do too much lots of colors, movement, and flash won’t make it stand out Stop using comic sans or papyrus The logo doesn’t need to be bigger there are way more important topics than your logo  

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How should you write a blog?  Pick your topic- use content funnels Choose language carefully- use words your audience can understand and will appreciate What’s a landing page, and how should you use it? Sometimes called a microsite. Used as an extension of your website for lead generation. Link to it through social media, email, or other digital ads. What’s the best Corvette?  1963 Split Window Best advice for an aspiring AE? It’s a cross between a lot of things: attention to detail, multitasking, being client facing, putting yourself out there, networking, and identifying problems. You need to recognize you’re part of a team and just a small piece of the puzzle.          

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Which social media platforms should I use? Depends on where your audience is hanging out. Younger audiences will be on SnapChat and Instagram, while older audiences (which is apparently 25+) will be on Facebook. LinkedIn is good for more business and professional material. Unique Open Rate v Open Rates Unique Open- how many people open an email Open- how times an email was opened. will count if people opened an email more than once. Can’t I just market to everyone?  No! Defining your audience will save you money and time. Only WalMart can market to everyone.

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How necessary is social media? Your competitor is most likely doing it. You can engage with your audience and drive traffic to your site. And it’s 2017! Stick with Facebook for ads. Time v Quality  We just get it done and be transparent with the client. Communication is key. Should You Use Images in an Email Signature? No. You can’t control how it will look on different email providers. They can also end up as 19 attachments. Why is Trump so Orange?  Spray tan.  

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