Odds are you’ve been on a landing page but didn’t know it. Let’s say you see a Facebook ad and click the link. You think it takes you to the regular website, but it’s actually a custom landing page created just for this Facebook ad. It has the same look and feel of the ad and only has information about the featured product. Most importantly, it has a very clear call to action. This allows the brand to give a very targeted and conversion experience to anyone who lands on this page. The three things a landing page should do: Continues the user’s journey Plots out a path to the call to action Provide valuable user data and behaviors for future campaign targeting        

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The purpose of a business card is for people to be able to contact you. It’s not a brochure It’s not an advertising space Don’t talk about a sale, a new tool, or a mission statement Less is more You can get a hold of the business fast There’s no guessing about which side to use It’s easier to retain less information How to make it stand out Most business cards live in a wallet, a box, a pile, or (if you’re lucky) a folder It needs to stand out from other cards Have a unique substrate Use a UV coating Be relevant to your brand and industry

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In the final installment of the trilogy, the guys at Brookside Studios wrap up the final marketing questions.  

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How does AdWords placement work? Your bid amount- the more you bid the higher you go Quality of the ad typos will bump you down better performing ads will climb up higher more relevant ads do better The way you structure your campaign will also influence placement optimize for more clicks or more impressions What’s the worst thing you can do on a website homepage? trying to say or do too much lots of colors, movement, and flash won’t make it stand out Stop using comic sans or papyrus The logo doesn’t need to be bigger there are way more important topics than your logo  

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How should you write a blog?  Pick your topic- use content funnels Choose language carefully- use words your audience can understand and will appreciate What’s a landing page, and how should you use it? Sometimes called a microsite. Used as an extension of your website for lead generation. Link to it through social media, email, or other digital ads. What’s the best Corvette?  1963 Split Window Best advice for an aspiring AE? It’s a cross between a lot of things: attention to detail, multitasking, being client facing, putting yourself out there, networking, and identifying problems. You need to recognize you’re part of a team and just a small piece of the puzzle.          

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Which social media platforms should I use? Depends on where your audience is hanging out. Younger audiences will be on SnapChat and Instagram, while older audiences (which is apparently 25+) will be on Facebook. LinkedIn is good for more business and professional material. Unique Open Rate v Open Rates Unique Open- how many people open an email Open- how times an email was opened. will count if people opened an email more than once. Can’t I just market to everyone?  No! Defining your audience will save you money and time. Only WalMart can market to everyone.

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How necessary is social media? Your competitor is most likely doing it. You can engage with your audience and drive traffic to your site. And it’s 2017! Stick with Facebook for ads. Time v Quality  We just get it done and be transparent with the client. Communication is key. Should You Use Images in an Email Signature? No. You can’t control how it will look on different email providers. They can also end up as 19 attachments. Why is Trump so Orange?  Spray tan.  

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The women of Brookside Studios answer all your burning marketing questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing?  It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website?  No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…

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  Stats from Project Management Institute 39% of projects get done on time. 44% of projects are completed on budget. 53% of projects meet their intended goal.   People + Process = Success Are you a people person or process person? Or both? Good project managers will balance both process and people. Be a good listener. Know team’s strengths and weaknesses. 5 Step Process Discovery Get all the necessary details and expectation Ask as many questions as you can. Planning Plan for multiple scenarios Budget, timelines, and risks Positive risks are when your project went better than expected/planned for Execution Put your plan into action Monitoring/Controlling A constant throughout the entire project Put out fires and adjust when necessary Closing Everything is done   Taylor’s favorite project management books Project…

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Not all slogans use literary devices, but a lot do. Rhyme- We all know how rhymes work. Nationwide is on Your Side Hello Moto These are easy to remember because rhymes are naturally catchy, and we all grew up learning rhymes to learn in school. Alliteration- The first letter of each word begins with the same letter. Intel Inside Josh’s personal favorite. A bit of a tongue teaser, which makes it easy to remember. Isocolon- Uses rhythm, syllable patterns, and repetition. The Few. The Proud. The Marines. More Savings, More Doing. Uses the same syllable rhythm or word count to make it stick. Anthimeria- Misuse a part of speech as another part of speech. Spread the Happy Come TV With Us This allows you to suggest that your brand embodies what you’re…

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