The women of Brookside Studios answer all your burning marketing questions, and a few you may have never thought of. With a limited budget, should you spend it on social media or email marketing?  It depends on your goals, but most of the time you can do both. Social media is free, and email can be done a thin budget fairly easily. How much does it cost to build a website?  No good website is cheap, and no cheap website is good. Functionality is will be one of the biggest determining factors of the price tag. What should you look for when shopping for a website? A website company that has been around a long time Full in-house team Do you need custom or something off the rack? How often should…

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  Stats from Project Management Institute 39% of projects get done on time. 44% of projects are completed on budget. 53% of projects meet their intended goal.   People + Process = Success Are you a people person or process person? Or both? Good project managers will balance both process and people. Be a good listener. Know team’s strengths and weaknesses. 5 Step Process Discovery Get all the necessary details and expectation Ask as many questions as you can. Planning Plan for multiple scenarios Budget, timelines, and risks Positive risks are when your project went better than expected/planned for Execution Put your plan into action Monitoring/Controlling A constant throughout the entire project Put out fires and adjust when necessary Closing Everything is done   Taylor’s favorite project management books Project…

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Not all slogans use literary devices, but a lot do. Rhyme- We all know how rhymes work. Nationwide is on Your Side Hello Moto These are easy to remember because rhymes are naturally catchy, and we all grew up learning rhymes to learn in school. Alliteration- The first letter of each word begins with the same letter. Intel Inside Josh’s personal favorite. A bit of a tongue teaser, which makes it easy to remember. Isocolon– Uses rhythm, syllable patterns, and repetition. The Few. The Proud. The Marines. More Savings, More Doing. Uses the same syllable rhythm or word count to make it stick. Anthimeria- Misuse a part of speech as another part of speech. Spread the Happy Come TV With Us This allows you to suggest that your brand embodies what you’re…

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Responsive Design Part 2: Why Google Is Demanding You Get On Board or Disappear   Something really big happened last October. Google made a crucial announcement that you might not have seen, and even though you might not have seen this announcement it could affect how your website will show up in Google search results. Before we get to this huge announcement, let’s talk about Google’s format. If I were to search for “Tacos in Tulsa” on a desktop computer, Google would give me a host of results based on certain SEO factors. If I were to then search “Tacos in Tulsa” on my iPhone or iPad, I would be presented with the exact same results. The only problem is if I click on one of those sites on my…

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  Responsive Design     What is Responsive Design?    Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market; which would be referred to as “Adaptive Design,” a completely different process that is just simply, a…

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Typography is all about communication. The goal is reading comprehension Type is the one thing in communication that we cannot do without. It is the most function and basic form of communication Rule #1- Don’t alter the font If you alter the font you’re a bad person doing a bad thing. Fonts took a lot of consideration from the designers so don’t stretch or distort the letter forms. Change the words not the font. Rule #2- Consider the space around the letters Give your font room to breath Empty space is your friend It’s better to use a smaller font with more blank space than a bigger font with less blank space. Rule #3- Turn off your caps lock Just don’t use it. It’s really hard to read. Rule #4-…

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Testimonials are ideal for social proof. This gives you validation with new customers and establishes your brand. Credibility is key to attracting new customers Types of testimonials Written Video Performs best Who should you get testimonials from? Get reviews from the kinds customers you want more of Framework Give some direction Ask for problem, solution, and results. When should you get testimonials? All the time Asking sooner is better Where to put testimonials Social media Website How to get testimonials Call Email campaign              

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Why use emojis? Well, you only have about 40 characters in your email subject line! The best way to save space is to use relevant emojis! It not only saves space, but it adds flare to anyone’s inbox. Therefore, higher unique open ratings! But, in order to get those unique opening ratings or conversions follow these steps- Key tips! A) Know your audience B) Be relevant! C) Do some A/B testing And if it works for you D) Just do it!! (… just don’t over do it)  

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Alec Baldwin said you have to Always Be Closing (ABC), but he’s wrong. Content isn’t just blogs Content can be blogs, videos, infographics, social media posts, or anything that helps consumers digest information. Trying to always sell and seal the deal turns off customers. Instead of selling, try educating. A basic content funnel has three parts- Attract, Interact, React. Each step should push the consumer down the funnel to the next step. DON’T SELL in the first two steps Attract Customers in the first phase of the aren’t aware they have a problem, they’re just experiencing symptoms of a problem. Content for this phase should be strictly education. Interact Consumers now know they have a problem, and are researching solutions. Remember that they are only researching solutions, not providers yet….

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