There are dozens of direct factors that influence Google’s search rankings. Additionally, there are dozens more indirect factors that help Google determine the merit and credibility of a website. One factor that’s been hotly debated is click-through rate, or CTR. Does the number of times your website’s link is clicked from a search engine results page tell Google that you should be ranked higher for a specific query? Diving into that question would require thousands of words and still wouldn’t come to a clear answer. However, even if CTR isn’t a direct or indirect ranking factor, it’s still an important part of SEO. Without focusing on CTR, you’re only trying to show up as one of the first results on search pages. But, what good is that if no one…

Read More

Using Google and other search engines to drive traffic to your website is a great way to grow your audience and increase exposure for your business. Search engine optimization requires a significant time investment, however, that many small to medium business owners simply can’t afford. In that case, contact us at Brookside Studios for help and consider these additional options for driving traffic to your website without the help of search engines. Social media Having active pages on various social media platforms is a great way to gain exposure and drive traffic to your site. While users won’t be searching for you directly in most cases, social media gives you an opportunity to spread your message to a new audience and engage with that audience. This gives you a greater…

Read More

Mobile traffic has been steadily increasing for most websites over the past 12 to 18 months. Mobile connection speeds have increased, screen sizes have gotten larger, and the public’s comfort and willingness to use a smartphone to surf the web has grown. Google’s reaction to the surging mobile audience has been to place an increased importance on a website’s mobile friendliness. Those that aren’t presenting a good user experience for visitors on a mobile device are unlikely to show up on the first page of mobile search results pages. In some industries, that could mean a dramatic drop in traffic. If you’re worried about losing out on mobile traffic to your website, consult this checklist of a few ways to make your site more mobile friendly. Eliminate Flash Google specifically…

Read More

Search ads are an ideal resource for many businesses because they allow you to put a link to your website directly at the top of search results pages for queries related to your products and services. What could be better than that? Unfortunately, for many industries, using Google search ads requires a hefty budget, which prices out small local businesses. At Brookside Studios, our in-house SEM expert is able to optimize Search ad accounts in order to get the most out of even modest budgets. However, we also offer a number of alternatives that could prove to be even more effective than search ads in the long run. Here are three examples of SEM alternatives proven to help build awareness and increase leads online. Get noticed with Google Display ads…

Read More

When it comes to search engine optimization, more content on your site is always better than less content. The content you add needs to be both valuable to your audience and valuable to search engines, however. This means relevant content that’s naturally rich in keywords is extremely helpful. A Frequently Asked Questions page satisfies both your human audience, by answering their actual questions, and the search engines, by supplying keyword rich content. But there’s more to a good and valuable FAQ page than simply answering a few of your customer’s questions. Here are a few tips for getting the most out of your FAQ page and, in turn, improving your search rankings. Genesis of questions When you’re creating an FAQ page, where do the questions come from? To often, an…

Read More

Search engine optimization is certainly a worthwhile endeavor. Without it, you greatly reduce the chances of an individual finding your site and becoming a customer. However, if you’re not using the latest optimization techniques, you’re wasting your time at best, and putting your site at risk at worst. SEO rules change and evolve over time. Here are a few tactics that may have been useful once, but now do more harm than good. Keyword stuffing If you only know the basics about SEO, you may think that the more times a valuable keyword appears on your site, the better it is for your search rankings. That was true when Google was in its infancy and has a less sophisticated algorithm. There have been many updates since those days, however, and…

Read More

Starting April 21, Google will be placing an added significance on websites’ mobile experience. If your site isn’t mobile-friendly, you can expect your organic search rankings to take a hit. Read more to learn what prompted this algorithm change and what you need to do ahead of the deadline.

Read More

While search engines like Google and Bing are capable of making sense of more convoluted URLs, a good rule of thumb for SEO is to make it as easy as possible for search engines to index, categorize and rank your page. Poorly structured URLs may not be catastrophic for your website, but they’re not ideal, either for search engines or human visitors. Here are three basic rules that ensure your URLs are in good shape.

Read More

Imagine you’ve done everything necessary to bring a visitor to your website. You show up high in the search rankings and your meta title and description enticed the user to click on your link. Now, does the content written on your site convince the user to stay on your site and continue down the path to a conversion? Is it clear, concise and informative? If not, you may be turning potential conversions into bounces. This post contains three common mistakes made in copy that could doom your website.

Read More

Building high quality landing pages is important for bringing in more traffic and for gaining more conversions. They help to bring in traffic by adding relevant, highly targeted content to your site that ranks well in search engines. Then, they help with conversions because they speak to a visitors specific problem and offer a targeted solution. This post offers four basics that every great landing page needs to be successful.

Read More


© 2013 brookside studios | 8221-B east 61st street tulsa, oklahoma 74133 | 1 918 392 0745 | Employment Opportunities