Posted in Mobile, Web and tagged AdWeek, app development, apps, Buzzfeed, Chris Johanesen, conversions, David Taintor, mobile, responsive design, user experience, UX, web design
With the popularization and evolution of responsive design, many are wondering if mobile apps are becoming obsolete for companies. Responsive design promises a site will provide the same user experience regardless of the device being used to view it. Even so, mobile apps offer a unique experience that is right for some situations. This post explores the differences between these two options to help you decide which is the best option for your business.