Be the postman The Marvelettes sang about.

The most underestimated and unassuming marketing tool is sitting in your inbox. Every time a lead opens an email, clicks a link, or lands on a page it gives us the data we need to funnel leads down a path towards conversion. The amount of tracking and targeting we can do with an email campaign would give Edward Snowden the creeps. By tracking everything and everyone, we can feed your customers the content they want at exactly the right moment in their buyer's journey. This style of strategy takes what most perceive to be an annoying spam blast into a valued piece of content waiting in their inbox.