Marketing Minute- Trueson on Business Cards

The purpose of a business card is for people to be able to contact you.

  • It’s not a brochure
  • It’s not an advertising space
  • Don’t talk about a sale, a new tool, or a mission statement

Less is more.

Less is more

  • You can get a hold of the business fast
  • There’s no guessing about which side to use
  • It’s easier to retain less information

How to make it stand out

  • Most business cards live in a wallet, a box, a pile, or (if you’re lucky) a folder
  • It needs to stand out from other cards
  • Have a unique substrate
  • Use a UV coating

Be relevant to your brand and industry

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