The world is full of great fonts, and we could talk about fonts for days. It might seem like a trivial decision, but the font chosen for your logo, website, business card, or any piece of marketing collateral will have a huge impact on your brand. There’s an endless list of options when picking a font and no font will be right for every occasion, but we thought we would share a few of our favorite fonts.
One of the most widely used fonts in the world, Helvetica was created in the late 50’s and hasn’t looked back since. This font is so versatile and easy to read, there is an entire documentary made about it (and we watched it). We love this font so much, we made it our font of choice for our branding.
Best known for its wide variety of bodies ranging from the finest to the thickest, Futura has risen to fame since its creation in 1925. Futura is ideal for branding systems because the font family is so large you can use different versions while maintaining brand consistency.