No one has used a phonebook for anything besides a booster seat in at least 5 years. It’s 2018 and when we need to find a business we turn to the almighty search engine known as Google. Whether it’s on our laptops, phones, or even with a smart speaker, Google handles more than 3.5 billion searches a day. To break that down into a more manageable number, that’s 40,000 searches every second.
With numbers like that one thing is crystal clear, if people are looking for your business, they’re looking on Google. So how do you ensure you’re standing out among your competitors? The answer is search engine optimization (SEO). This term is becoming more ubiquitous every day as companies can no longer deny the power of search.
That being said, SEO isn’t right for everyone.
Since everyone and their mom has started investing in SEO, it’s becoming more and more competitive, which is driving up the price. To do SEO right you need to be ready to spend some money. So the real question is how do you ensure ROI with SEO?
There are three factors you need to look at when you’re trying to decide whether SEO is right for you – search volume, competition, and value of a conversion.
Some terms will be searched more than others and there are tools that will show the number of average monthly searches for your desired keywords. Using these tools, punch in 10-20 keywords you would want to rank for and see what the search volume is. This is also a great time to see where you currently rank for these keywords. If the search volume is pretty low (10 or fewer would be low), it means people aren’t searching for your services, which probably means SEO won’t be worth the effort for you. However, if there’s a lot of search activity for your line of work, SEO might be a good option.