Is SEO Right for You?


No one has used a phonebook for anything besides a booster seat in at least 5 years. It’s 2018 and when we need to find a business we turn to the almighty search engine known as Google. Whether it’s on our laptops, phones, or even with a smart speaker, Google handles more than 3.5 billion searches a day. To break that down into a more manageable number, that’s 40,000 searches every second.

With numbers like that one thing is crystal clear, if people are looking for your business, they’re looking on Google. So how do you ensure you’re standing out among your competitors? The answer is search engine optimization (SEO). This term is becoming more ubiquitous every day as companies can no longer deny the power of search.

That being said, SEO isn’t right for everyone.

Since everyone and their mom has started investing in SEO, it’s becoming more and more competitive, which is driving up the price. To do SEO right you need to be ready to spend some money. So the real question is how do you ensure ROI with SEO?

There are three factors you need to look at when you’re trying to decide whether SEO is right for you – search volume, competition, and value of a conversion.

Search Volume

Some terms will be searched more than others and there are tools that will show the number of average monthly searches for your desired keywords. Using these tools, punch in 10-20 keywords you would want to rank for and see what the search volume is. This is also a great time to see where you currently rank for these keywords. If the search volume is pretty low (10 or fewer would be low), it means people aren’t searching for your services, which probably means SEO won’t be worth the effort for you. However, if there’s a lot of search activity for your line of work, SEO might be a good option.

search volume

That being said, SEO isn’t right for everyone

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One of the most unique, and frustrating, facets of doing SEO is the playing field is always changing. It’s tempting to look at SEO as a surefire checklist of to-dos that will guarantee your spot on the first page, but that’s just a pipe dream. In reality, even if you do all the right things, you can still get beat if your competition does more right things. This is why it’s important to look at the competition before you dive in.

The best way to gauge competition is to see what the average cost-per-click in AdWords is for your desired search terms. If all your keywords are going for $10 a click or higher, you might be in for a tough fight. Looking at these numbers will help you determine how much firepower you need and if SEO is worth the trouble or not.

Value of a Conversion

On average, what’s a new customer worth to you? Once you pinpoint that number, all you have to do is a little math. Use the search volume and competition to figure out how much it would take to improve your rankings and what the pay off would be, and if the payoff is greater than the cost, that means SEO is right for you.

Crunching all these numbers is a little complicated, which is why we created an SEO calculator that does the math for you. Give us a call today to see how it works and find out if SEO is right for you. 

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